Our Founder and CEO Tammy DaPalma grew up collecting Barbie dolls and My Little Ponies. She loved animals, unicorns, and mermaids, and everything about being a girl. Her family moved around a lot, and she always found herself to be the new kid in the neighborhood and at school. Because of this, she was picked on quite a bit. Somehow she managed to stay true to herself and her shining personality never wavered.

She would never forget her first day of junior high in an entirely new school. Not only did she walk in late, she was dressed in leopard print leggings, kitten heels, and carrying a purse that she had chosen with the help of her adoring mother. Needless to say, that did not go over very well with the locals and she was not very popular.

She liked She-Ra and Jem and the Holograms, and even got her hair cut thinking it would look fabulous like Jem's... but sadly she did not get that seriously awesome pink "do" from the hair salon. Instead, she inherited a truly hideous mousy brown mullet. She was bullied relentlessly because of her hair and clothing choices, and it was horrible.

Fast forward to high school, Tammy purposely chose a different location to avoid the crowd from junior high. Throughout her early years she kept to herself as she went through what she calls her "butterfly" stage. By the time her senior high school year had come, she had mastered the art of make-up and grew her hair long. She had developed the confidence to remain true to herself and to never to let other's opinions affect her. 

Tammy has always had a passion for caring for animals, especially cats. She has owned and worked with a plethora of various pets throughout her life, and has dedicated many years to pet care, volunteering, and fostering. She continues to support animal rescues wherever possible.

Today, she lives in a suburb of Toronto with her loving husband and two children, boys - all the more reason to embrace things girly and sparkly... the make-up, the shoes, the clothes, the handbags, the jewellery, the lifestyle. 

Tammy created AURA IN PINK in order to bring fabulous merchandise to fabulous people and pets, and to support her passion for animal welfare. We welcome you to shop our website for all of her gorgeous finds!


Our Founder & CEO, Tammy DaPalma